David Beckham is the UK’s most important human export since The Queen, and not only due to his remarkable sporting career.
Since giving up professional football in 2013, Beckham has launched a grooming line (House 99), made his own whisky (Haig Club), he’s partnered on the inordinately successful rejuvenation of a heritage British menswear label (Kent & Curwen), he’s launched his own charity (The 7 Fund) and he’s even bought a football club (Miami MLS).
Another iron was added to Beckham’s already well-stoked fire this morning, with the announcement that he is to be the British Fashion Council’s new Ambassadorial president. With a primary purview of building closer partnerships in Asia and the United States, Beckham will also be tasked with raising the profiles of Great British fashion talents in the global arena.
Beckham’s tenure in his new role will initially run for two years, with the option to extend in 2020. In addition to expanding the international profile of the British fashion industry as a whole, Beckham will – in his first 12 months – visit fashion education programmes across the UK with leading editors and designers.
Beckham told GQ exclusively, “I’m really excited to learn more about how the BFC supports emerging British talent from across the UK and to add my support to their incredible educational programme.” He said. “And maybe [I’ll] even inspire kids who wouldn’t normally consider fashion as an industry for them, to get involved in it.” He continued. “Every time we inspire another young person to get involved in this incredible industry I feel very proud – I can’t wait to get going!”
“We have great talent in this country and it will continue to grow and hopefully I will play a small part in shining a light on British talent globally.” Said Beckham. “I’m really looking forward to spending more time with BFC New Gen Talent. I met some amazing young designers back in March and it left me really inspired and motivated to promote this incredible talent that we have globally.”
The announcement of Beckham’s new role comes just a day after the new chair of the British Fashion Council board was revealed. Stephanie Phair, the chief strategy officer of world-beating online luxury retailer Farfetch, will be inaugurated on July 5th.
“We are thrilled and excited to welcome David to the British Fashion Council as Ambassadorial President.” Said Phair.
Dylan Jones, the Editor-In-Chief of GQ and the Menswear Chair of the British Fashion Council says of the appointment, “I am thrilled both personally and professionally that David is joining the BFC in this capacity. This is such terrific, exciting news, not just for British fashion in general, and not just for our younger designers, but also for British menswear, which continues to grow its reach and influence around the world. David has had vast experience of the luxury and fashion worlds and is perfectly placed to take on this role.”
Beckham also said, “taking on this new role is an incredibly proud moment for me. I have long been passionate about British style, fashion and craftsmanship and this role gives me the chance to get under the skin of an industry I love.” He continues. “I am excited to be working closely with the British Fashion Council to promote and inspire young talent, from across the UK, on a global scale. The fashion industry is one of our best preforming global exports and I am looking forward to working with our future leaders and supporting the BFC in their global ambitions”